The trailer lasts for slightly under a minute, which is around the time that most game adverts last. The trailer is showcasing an app game released for the TV and toy franchise My Little Pony.
The trailer takes advantage of the franchise's success and uses a motif - the instrumental version of the theme song from the TV series, as the non-diegetic soundtrack for the trailer and also uses some footage from the show's opening to start the advert off and clearly show what the ad will be about. The feeling of the motif, as well as the colourful and cartoony style of the ad, gives the impression that the game isn't overly serious and is made more to be fun.
The very start of the advert has the logos of each of the different companies involved in the app's creation, indicating at the start that the add will be game related. All other footage shown is taken directly from the game. The shots include the environments and graphical style of the game, the style of gameplay, and the characters within it. The features, from what is shown, seem to pay homage to original themes and elements contained within the TV show, especially since the fist few seconds of the show's opening is used, which implies that the game is in fact a counterpart to the show itself, and not the franchise in general.
There are no spokespeople or real actors shown or heard in the ad to present the features of the app game. The only sound in the advert comes from the non-diegetic soundtrack, along with the diegetic sounds of the app itself. The information instead is shown through on-screen captions, explaining the functions of the app and then showing footage, from the game, to back up the captions.
In each instance the footage shows one of the franchise's major characters showcasing the function as either the playable character or a character involved in the function, enhancing a fan's desire to buy the game, so as to play as their favourite characters.
Finally, at the end of the video, the trailer makes it clear what platforms the game will be coming to, with a final message saying that the app will be available on iphone, ipad and android, as well as having trademark and copyright small print at the bottom of the screen before finishing.
My Little Pony Youtube Commercial - Original Uploader
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